Skip to content

Studio 96A clean white square background with a small centered gray rectangular placeholder-style block.A clean white square background with a small centered gray rectangular placeholder-style block.

Cart

Your cart is empty

Signup for our newsletter

Subscribe and get 5% Off your first build, plus early word on new dial colors and limited drops.

Assembled only after you configure it.

Build your watch.

Signature

Three we already made.

Take one as it stands, or open it in the configurator and make it yours.

A simple black outline drawing of a spiral or eye-like shape on a plain white background.

1-YEAR WARRANTY

A simple black outline drawing of a spiral or eye-like shape on a plain white background.

AUTOMATIC MOVEMENT

A simple black outline drawing of a spiral or eye-like shape on a plain white background.

ASSEMBLED TO ORDER

How it works

Five decisions. One watch.

Every Studio 96 starts blank. You make five choices, in order, and the watch takes shape as you go.

01

Case

Start with the case.

Brushed steel or blacked out. Everything after this is a reaction to it.

02

Dial

Choose the face.

Six dials, from a plain sunburst to aventurine that no two of are ever alike.

03

Logo

White or black at twelve.

The 9 and the 6 read both ways. Pick the one your dial can carry.

04

Hands

Baton or dagger.

Two shapes, two tempers. The only part of the watch that moves all day.

05

Seconds

One line of colour.

Silver, gold, blue or red. The last decision, and the one people notice.

Five choices, ninety-six outcomes. Yours doesn't exist yet.

Start building
A disassembled luxury watch with a black case, a visible mechanical movement, a separate black dial, and two small screwdrivers on a dark textured surface.

OUR STORY

Two friends, tired of seeing the same watch everywhere.

We were done seeing the same watch on every wrist. So we built one that changes with whoever wears it. No two Studio 96 watches leave the workshop the same.

Read Our Story
Technical specifications

The same watch underneath

Ninety six configurations share one case, one movement, one set of measurements. Here is what every Studio 96 is built from.

Studio 96 case, front view
40mm Case width
Movement
NH35 automatic
Case
316L stainless steel
Crystal
Sapphire
Thickness
13mm
Lug width
20mm
Bracelet
21cm, adjustable
Weight
150g
Water resistance
3 ATM
Trustpilot

they talk about us.

Solid clasp, no rattle, brushed exactly where it should be. Doesn't feel like a $300 watch , feels like more.

A silver stainless steel wristwatch with a silver dial and date window, worn on a person's wrist in an office setting with a desk, keyboard, and coffee cup visible in the background.

Antony G.

The galaxy dial shifts color in the light, better in person than on screen. Configured it in five minutes, no regrets.

A silver-toned metal wristwatch with a dark blue dial and date window, worn on a person's wrist in a dim indoor setting with a blurred laptop in the background.

David F.

I own watches that cost more. This is the one I reach for. Automatic movement, and nobody else has this exact build.

A wrist wearing a black watch with a textured blue dial, shown while a hand rests on a car steering wheel at night.

Nolan J.

Accessories

Built around the watch

Every Studio 96 case is made to be worn, wound, and carried. These are the pieces that keep it that way.

WINDER

Studio 96 Automatic Watch Winder

Continuous motion keeps the movement alive when the watch is off your wrist.

€139,00

View the Winder

TRAVEL CASE

Studio 96 Travel Watch Case

A slim zip case built to protect one watch, wherever you take it.

€24,00

View the Case

STAND

Studio 96 Watch Stand

A quiet place on your desk to keep the watch on show.

€29,00

View the Stand

Need help?

Frequently Asked Questions